Monday, March 12, 2007

The best Affiliate Program ever possible

In my final year of RIPT, I went to Mumbai on an industrial tour. I was not aware of online marketing stuffs that time. Anyways, we visited one printing press that was located at a remote place. To retain good people the company had arranged everything there by their own. There were good restaurants to enjoy varieties of dishes, good apartments to rent; everything was arranged by the company itself and employees coming from out of the state had no choice but to use it. I realized how good business policy it was! Just offer people what they need and enjoy profit.


The same thing Google has done with their Ad Program. AdWords couple with AdSense look like a really nice package. Through AdWords, Google is providing an opportunity to online marketers to popularize and spread their product and services. On the other hand, Google is offering a cool earning opportunity to bloggers and webmasters by displaying those Ads through AdSense program. Bucks of Peter go to Paul, Google, perhaps, keep a fair share, quite justified!

Friday, March 02, 2007

Content is changing its color

In earlier days, the webmasters used to think that referrals or back links as they call it are most important to do well in web business. But things are changing rapidly. Now content is the main influencing factor to run a website. Here is my submission:
con-tent1
–noun
1. Usually, contents.
a. something that is contained: the contents of a box.
b. the subjects or topics covered in a book or document.
c. the chapters or other formal divisions of a book or document: a table of contents.
2. something that is to be expressed through some medium, as speech, writing, or any of various arts: a poetic form adequate to a poetic content.

con-tent2
-adjective
1. satisfied with what one is or has; not wanting more or anything else.
2. British. agreeing; assenting.

con-tent3
-verb
1. satisfy in a limited way.

taken from dictionary.reference.com and Word Web.
In web, CONTENT refers to the material available on the websites in form of information – be it text or graphics or audio visual stuff. So people come to your site to read, to listen to, to watch and to participate. Now, if the content is not satisfactory (that is the reason I posted other meanings of “Content”, notice how the word "satisfaction" is related with content), visitors are going to leave and no back link, no reference can hold them back.

Now, if your site has good and unique content, it will generate thousands of references automatically. That is the latest crush in online marketing field, people call it Link Baiting.

“Create infectious content and relax”, mantra of modern web development! Stay tuned.

Tuesday, February 13, 2007

Happy Valentine's Day to my viewers!!!

Don't you think they are the best Valentines mankind has ever witnessed!!!

Thursday, December 28, 2006

Go Google!!!

I noticed that my beloved blog was not opening at all. It seemed that the page was not available due to internal server problem or something. I got scared!!! What happened to my blog? Or blogger has been banned in India again? It was around 4.50 p.m. yesterday.

Today, when I started my lovely PC and tried to access orkut, I got a message that orkut is under maintenance. All it says “orkut is under construction. please check back soon (=”

It looks that Google has been renovating all its features, so we can expect more useful and reliable service from them in future.

Wait…if Google goes under construction for an hour, what will happen then?

Tuesday, December 19, 2006

Content is the King

Ask this question to yourself: “Why would people come to my website?” Obviously they will come to your page looking for some information. Whether your product is tangible or intangible, visitors would like to read something first. And the words should have that power to convince people. Hence developing good and reliable content is the key of building a good website.

Have you noticed that I used two adjectives for web-content? Good and Reliable: what do I actually mean by that? I interpret it this way:

Good Content: easy to understand, written in simple language, grammatically correct, an easy flow through out the article.

Reliable Content: it must speak the truth and offer the right information.

So far I have been politically correct! Believe me or not, to attain publicity, you have to write something controversial sometimes. And forums and blogs are the best platform for this. You can have a better participation in environments like forums and blogs. That is the reason most websites have a blogging environment and forums as well.

Also read my previous post: Difference between Writing and Content Writing. You can find some good tips on content development there.