Wright or Rong – Google knows

From the conversation I had with WebProWorld members, it seems that KEYWORDS Meta Tag has lost its past glory! Most of the members agreed to the fact that Search Engines are not paying much attention to KEYWORDS Meta Tag and some of the posters commented that they have stopped using Meta Keywords for their websites!

"I am also concerned that every search engine or other search application can index and rank my sites properly. I do not do SEO only for the major search engines like Google, Yahoo, MSN and Ask. I try to satisfy all of them! Major and minor."
– by Webnauts

Sounds to be a good advice. Webnauts uses Meta Keywords; if it is not going to help, then it's not going to harm you too!

• Keyword in URL
• Keyword in Title
• Keyword in Meta Description

– these three are most relevant according to today’s SEO workers. Logical enough. These three factors appear in the SERP and Search Engines highlight the keywords if they are found in these three parts of a web page. So better Description and better Title could help you rank higher. If your site URL does not contain your main keyword, don’t worry much. Work a bit on content and try to get some good back links or even internal links with the targeted keywords.

However, I will be using Meta Keywords for all my projects. You never know what Google has for you in its store!


Technorati Tags: Blog, Internet Marketing, Internet, Online Marketing, SEO

PR Power

PR's OR Press Releases, have a huge potential which is often higher than the extent you can think of. When I started writing PR, one or two of them were rejected by eminent Press Release Distribution Sites as they did not meet editorial guidelines. At that time, I did not have a clear idea about what is a PR and who are the readers of PR. I simply took up a casual article writing approach.

As you know, I always learn from mistakes, I started reading editorial guidelines thoroughly. Once I got accustomed with the technicalities of Press Release writing, I always had luck getting them passed through the editorial panels.

All of them brought my sites good links and visitors. I only used these PR’s as SEO instrument and it was powerful indeed. However, I must say, I did not understand a quarter of possibilities associated with PR until recent. I had to write Press Releases on the event of releasing a FileMaker based software. I developed the PR, got it validated by the software developers for technical errors and then started submitting it to different PR Distribution sites.

Additionally, I sent copies of them to a lot of tech-journalists and editors. Surprisingly, some of the good online tech magazines covered it. And within one week of our product launch, news about us covered first and second page of SERP for our main keyphrases!

Conclusion: PR is an Online Marketing tool with multiple benefits and long-term advantages if used properly. PR is written for Press people, so apart from submitting it to the distribution sites, it is important to send them to media directly.


Technorati Tags: Blog, PR, Press Release, Online Marketing, SEO

Where SEO ends

I am a supporter of SEO, white hat for sure. However, I must admit that SEO has certain limitations. Initially, when a site launches, some SEO campaigns like link development, article submission, directory listing are good. But once your site start receiving steady traffic, you should concentrate on another vital point, i.e., CONVERSION.

Just think, your site is receiving thousands of visitors, but too few of them are buying your product! With analytics, it’s no more difficult to know the source from where these visitors came and the keywords that took them to your site. I am sure that you will be surprised to see that most of visitors, who left your site immediately after landing, were looking for the main keywords of your site!

This is the time to start analyzing visitors’ behavior deeply. I am not saying that you should stop doing SEO. No, not at all; but you should testing various things with your site just to see how your visitors react to those changes. Now, go through the images below:



Yes, Google has also started doing it! I am sure the setting that receives maximum hit will be finalized OR, they may display various messages randomly.

You can also do similar things with your site. Change the background color, edit the CALL FOR message, place a different button and see if the changes result positively or not. However, all these things should be done in a thoughtful way, perhaps with the help of experts. Go through what Sumantra Roy, CEO, Conversion Multiplier has said at:

• 10 Factors to Test that Could Increase the Conversion Rate of your Landing Pages

Technorati Tags: SEO, Internet Marketing, Internet, Online Marketing

Google Print Ads

The reason I always supported running offline marketing campaign even for businesses that operate solely on Internet is proved now! (Even I suggested Content Writers to write for Alternate Media) Google has started Newspaper advertising made easy under the AdWords program.

While explaining the program, they have mentioned the Power of Newspaper as well. NAA 2006 Reader Engagement Study – Conducted by Scarborough Research says that:

• 84% shoppers visited a retail store after going through newspaper ad
• 60% visited a website to know more about a product or service promoted in a newspaper ad.
• 50% said they purchased something online after seeing a newspaper ad

Google itself publishes Ads under Jobs for the positions vacant at the regional offices. Even I heard that Google goes for Banner Ads at some places. Even Yahoo! advertises about their service through Banner Ads.

Lots of websites promote their product through Television Ads also, I am sure Google will never let this media escape from its reach.

Technorati Tags: Google, Online Marketing, Internet Marketing, AdWords

The best Affiliate Program ever possible

In my final year of RIPT, I went to Mumbai on an industrial tour. I was not aware of online marketing stuffs that time. Anyways, we visited one printing press that was located at a remote place. To retain good people the company had arranged everything there by their own. There were good restaurants to enjoy varieties of dishes, good apartments to rent; everything was arranged by the company itself and employees coming from out of the state had no choice but to use it. I realized how good business policy it was! Just offer people what they need and enjoy profit.


The same thing Google has done with their Ad Program. AdWords couple with AdSense look like a really nice package. Through AdWords, Google is providing an opportunity to online marketers to popularize and spread their product and services. On the other hand, Google is offering a cool earning opportunity to bloggers and webmasters by displaying those Ads through AdSense program. Bucks of Peter go to Paul, Google, perhaps, keep a fair share, quite justified!

Content is changing its color

In earlier days, the webmasters used to think that referrals or back links as they call it are most important to do well in web business. But things are changing rapidly. Now content is the main influencing factor to run a website. Here is my submission:

con-tent1
–noun
1. Usually, contents.
a. something that is contained: the contents of a box.
b. the subjects or topics covered in a book or document.
c. the chapters or other formal divisions of a book or document: a table of contents.
2. something that is to be expressed through some medium, as speech, writing, or any of various arts: a poetic form adequate to a poetic content.

con-tent2
-adjective
1. satisfied with what one is or has; not wanting more or anything else.
2. British. agreeing; assenting.

con-tent3
-verb
1. satisfy in a limited way.

taken from dictionary.reference.com and Word Web.

In web, CONTENT refers to the material available on the websites in form of information – be it text or graphics or audio visual stuff. So people come to your site to read, to listen to, to watch and to participate. Now, if the content is not satisfactory (that is the reason I posted other meanings of “Content”, notice how the word "satisfaction" is related with content), visitors are going to leave and no back link, no reference can hold them back.

Now, if your site has good and unique content, it will generate thousands of references automatically. That is the latest crush in online marketing field, people call it Link Baiting.

“Create infectious content and relax”, mantra of modern web development! Stay tuned.