Wright or Rong – Google knows

From the conversation I had with WebProWorld members, it seems that KEYWORDS Meta Tag has lost its past glory! Most of the members agreed to the fact that Search Engines are not paying much attention to KEYWORDS Meta Tag and some of the posters commented that they have stopped using Meta Keywords for their websites!

"I am also concerned that every search engine or other search application can index and rank my sites properly. I do not do SEO only for the major search engines like Google, Yahoo, MSN and Ask. I try to satisfy all of them! Major and minor."
– by Webnauts

Sounds to be a good advice. Webnauts uses Meta Keywords; if it is not going to help, then it's not going to harm you too!

• Keyword in URL
• Keyword in Title
• Keyword in Meta Description

– these three are most relevant according to today’s SEO workers. Logical enough. These three factors appear in the SERP and Search Engines highlight the keywords if they are found in these three parts of a web page. So better Description and better Title could help you rank higher. If your site URL does not contain your main keyword, don’t worry much. Work a bit on content and try to get some good back links or even internal links with the targeted keywords.

However, I will be using Meta Keywords for all my projects. You never know what Google has for you in its store!


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Where SEO ends

I am a supporter of SEO, white hat for sure. However, I must admit that SEO has certain limitations. Initially, when a site launches, some SEO campaigns like link development, article submission, directory listing are good. But once your site start receiving steady traffic, you should concentrate on another vital point, i.e., CONVERSION.

Just think, your site is receiving thousands of visitors, but too few of them are buying your product! With analytics, it’s no more difficult to know the source from where these visitors came and the keywords that took them to your site. I am sure that you will be surprised to see that most of visitors, who left your site immediately after landing, were looking for the main keywords of your site!

This is the time to start analyzing visitors’ behavior deeply. I am not saying that you should stop doing SEO. No, not at all; but you should testing various things with your site just to see how your visitors react to those changes. Now, go through the images below:



Yes, Google has also started doing it! I am sure the setting that receives maximum hit will be finalized OR, they may display various messages randomly.

You can also do similar things with your site. Change the background color, edit the CALL FOR message, place a different button and see if the changes result positively or not. However, all these things should be done in a thoughtful way, perhaps with the help of experts. Go through what Sumantra Roy, CEO, Conversion Multiplier has said at:

• 10 Factors to Test that Could Increase the Conversion Rate of your Landing Pages

Technorati Tags: SEO, Internet Marketing, Internet, Online Marketing