Friday, August 29, 2014

How to be Successful by Sri Sri

I did watch parts of it earlier; today watched the entire video in one-go. Very inspiring video. A must watch for all entrepreneurs. On another note, our Dearest Tagore is present in the conversation too :)

Friday, February 21, 2014

AdWords Tips for Startups - Ad Copy Testing for Offline Marketing

AdWords is an amazing program. However, hardly any advertiser explores AdWords to the fullest. It is a great platform that not only helps to reach out to your customers, but offers great insight. Planned AdWords campaigns can be of immense help when it comes to decide several key factors about your offline marketing. However, you must have the zeal to explore it that way.

Here is a case.

You are going to put up an expensive banner at a prominent location in the city. It is expensive but you have managed the fund somehow. But you cannot afford any mistake because taking a second chance is expensive. As a small business owner or startup, you just want to make the most out of it.

Why don’t you take the help of AdWords? Run a small campaign targeting the same audience. Create 2 ad copies with 2 headline variations and see which one gets higher clicks – you will get a hint!

Thursday, February 20, 2014

Facebook-WhatsApp Acquisition – The User Perspective

Facebook is acquiring the Silicon Valley based mobile messaging startup WhatsApp for $19 billion - News of the Day! You can read more on this:

But what are the WhatsApp users thinking? Here is a screenshot of the comments posted on The Washington Post.

CNBC reported that "Facebook acquiring WhatsApp sends twitter employees into frenzy."

What is your take about the deal?

  1. Will Mark Zuckerbug be able to focus on growth and product? 
  2. Is there any chance that WhatsApp users will leave the platform and move to its competitors for the sake of privacy? 

Tuesday, February 18, 2014

Indian 10th Grade Student Invents Computer System

"An Indian tenth grade student launched a "ReVo Book" an ultra-slim virus-protected microchip-run computer system, a move that can transform traditional computing devices. Teenaged Afreed Islam from Guwahati's Little Flower School is the new kid on the block, his 'ReVo Book' is embedded with a microchip and a hybrid operating system. The design of the computer system has been developed by a German based firm which took up the project after knowing about Islam's innovation. He has already applied for a copyright for the 'ReVo Book' and is expecting to secure it soon."
Source: ANINews

The story is really inspiring. If parents, teachers and society come out of typical job-after-graduation mentality and encourage students to become entrepreneurs, we will definitely get a brighter economy tomorrow. - An Online Marketplace for SMEs and Startups, leading tech news provider that aggressively covers Indian Startup space, has launched – an online marketplace for SMEs and Startups to find the services they need.

“SMEthing aims to create a curated platform where Startups & SMEs can get reliable service providers who understand their needs and importantly, constraints”, says Team NextBigWhat in a recent blog post while announcing about fresh listings added to the marketplace.

The listings contain a brief description about the service and reviews. The marketplace already has close to 12 categories including Accounting, Car Rentals, Cloud Telephony, Design Services, Ecommerce Services, Hiring, Intellectual Property, Legal and CA Business, Leisure and Recreation, Merchandising, Software and Technology Infrastructure etc.