Friday, February 21, 2014

AdWords Tips for Startups - Ad Copy Testing for Offline Marketing

AdWords is an amazing program. However, hardly any advertiser explores AdWords to the fullest. It is a great platform that not only helps to reach out to your customers, but offers great insight. Planned AdWords campaigns can be of immense help when it comes to decide several key factors about your offline marketing. However, you must have the zeal to explore it that way.

Here is a case.

You are going to put up an expensive banner at a prominent location in the city. It is expensive but you have managed the fund somehow. But you cannot afford any mistake because taking a second chance is expensive. As a small business owner or startup, you just want to make the most out of it.

Why don’t you take the help of AdWords? Run a small campaign targeting the same audience. Create 2 ad copies with 2 headline variations and see which one gets higher clicks – you will get a hint!

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