Saturday, December 22, 2007

I hibernate

Enough of running here and there; enough of future planning - now is the time to be calm and quiet and get energized for a busier life. These are the goals for next few months; perhaps next 1 year.
  • Work for Kolkata Bloggers Meet - will write more about this later.

  • Read varieties of books – get acquainted with different writing styles.

  • Write on varieties of topics – apply different styles of writing.

  • Blog vigorously – its important to boost my network, however, I doubt if I will get enough time to blog or not. Sagar (my duplicate) has started capturing the PC of late and he is not at all sparing me. Seems I need a laptop now.

  • Don't think about a new job – job searching is hectic and it consumes lots of time, money and energy.

  • Attend a course – a professional course on mass communication/journalism/technical writing/instructional designing - but only after March 2008.
My readers: please wish me luck so that I can stick to my plans.

Friday, November 02, 2007

On an attempt to classify Content Writing

I have broadly classified it into two categories; here we go:

1. You dedicatedly work on a particular topic. The advantage of this job profile is you get the opportunity to master the subject. With time you become an expert in that field and working becomes easier. Continuous reading, study and research enrich your knowledge. Chances are high that you will become indispensable for the organization because of your expertise and you can start using your knowledge in different kind of work there. You may contribute towards development and planning too.

However, the disadvantage of this process is: you do not get familiar with different writing styles. What I feel is: different domain of writing have different protocols. The site that sells 'Chinese Pearls' pitch their products in a polite and romantic voice, whereas a 'Business Solution Developer' shows a much professional and modern attitude. So if you work for the 'Chinese Pearls' website you are missing the writing style used by the 'Business Solution Developer' and vice versa.

2. You get to work on varieties of topics the way most freelance content writers work. Here the advantage is you get the scope to know varieties of writing styles. Added to that, as you need to do study the subject before writing to make an idea about the way things are spoken in the field; a larger aperture of exposure is what you get. But here the problem is: you do not become master in any topic though your writing style and capacity to learn become much much sharper.

What is ideal?

Well, there is nothing known as ideal! It may sound odd I know. Actually, what is ideal for me may not be worth considering for other. However, if someone asks me about my opinion I would suggest the second option for those who are starting their career as a content writer. For a fresher or a person with little experience of content writing, I would suggest jobs that involve working on varieties of topics first and get used to with different styles of writing. Then you can choose your own domain of work and shift to the first scenario.

It's completely my own opinion; let me know what you think!

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Can I call it Information Writing?

I think I can. Content writing, developing content for website – whatever you call it, you are actually providing your viewers with the right information they are looking for. It may be about any service or product or anything else; but it is Information for sure. So before you start writing on a topic it's important to get acquainted with the subject. Otherwise you may end up skirting the theme.

No one can expect that a content writer would know the topic he has been asked to write about. The thing that is expected is the writer would do some study in his own way, digest the topic and then start writing. Good and reliable resources are must for writing good content. As I said that it is nothing but pouring Information in your articles, without good resource it becomes not only difficult but impossible.

So a freelance content writer who follows this strategy of writing and always deliver quality articles, may not be satisfied with just $2 per 300/400 articles. Writing on a completely new topic demands lots of time and energy. So articles buyers beware, by paying less you are compromising with the quality of articles. Hence, to get quality articles, offer more.

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Wednesday, October 31, 2007

Wish you a Happy Bandh! Enjoy a lot!

Bandh! Two mid-week 'holdiays'! What else office goers can dream of? A person like me – lazy, semi-slacker, timid and homesick would make use of such opportunities (hope my employer is not reading my blog)! I wake up late in the morning and planned for a great lunch. However, some people are really tired of Bandhs; they have somehow managed to go to office. Some of them have spent past night there in the office and some have paid high transportation fare while going to office in the morning.

I made a post about Bandh in past also: Bandh is not the right pill to swallow! Hence I have no plans to repeat the same thing. Bandh used to be the means of protesting and getting the demands of labors sanctioned in past. It’s not suitable in present scenario. Moreover, frequency of Bandhs has made it less important, so I hardly inquire about the basis of the Bandhs nowadays. BUT, if a political party calls on a Reverse Bandh: all offices will stay opened on Sunday and workers have to work for an extra day, I am sure it will help to bring the issues under the lime light and more people will be concerned.

So leaders: be creative and innovative. Try a Reverse Bandh and see the result.

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Monday, October 15, 2007

E-Man to save Earth from Global Warming

Before it is too late, we need to be careful. The surface temperature is already up by a few degrees. Glaciers have started to melt. Unnatural amount of rainfall, devastating hurricanes are indicating that we have very short time in our hand. The only creature that can save OUR EARTH is E-Man!

Every year, lots and lots of TREES are killed for the sake of paper industry. And the process is accelerated during the festivals for the Greetings card industry. This is the time to get conscious. Paper is like a column of civilization. Eliminating the usage of papers seems impossible. However, we can stop wastage of paper from now on. And in the professional world, we can become paperless.

With latest technologies and developments, Paperless Office is no more difficult to set up. With applications like Google Apps, Microsoft Office, Emails, Messengers, BLOGS and many more to name, we can easily cut our Paper Usage Rate. And during the Festivals and on any other occasions we can send E-cards to our friends instead of a Greeting Card made of Paper.

There could be thousand other ways to protect Trees. This is just a thing that came in my mind on the occasion of Blog Action Day. I know that Paper Pulp is renewable material. Then why not from today onwards, we stop killing Trees for paper and start rotating the existing Paper pulp only. If there is any deficit, we have to compensate it from the solutions that I have mentioned above. No He-Man will fall from the sky to save us; it’s our responsibility to preserve our natural resources. So let’s be an E-Man and delay the process of Global Warming.

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Thursday, September 13, 2007

Few hours with EMC at Hyatt

EMC Corporation conducted a seminar at Hyatt today. As we had got an invitation for the same; me and Sudipto took a day off from office and attended it. I reached Hyatt before Sudipto and it was raining at 9:50 am in Kolkata. As he expected to be late, he called me to tell ‘go ahead’.

The girl at the Registration Desk was very nice. She gave me a small kit with notepad, pen, some EMC brochures and some forms to fill up. The forms had lot of technical questions in it so I decided to wait for Sudipto as he knows our organization better.

Sudipto rushed to Hyatt Ballroom not more than 5 minutes later than I did. We started filling out the forms; but then someone told us to enter the room as the Welcome Note was about to start.

Mr. O. Rajesh presented the greeting messages. Some topics covered in the seminar are Storing More Intelligently, Backup Recovery and Archival, Compliance etc. I was looking for the Content Management session; however, the concerned person was not there so the session was dropped. We had a good lunch at Hyatt with lots of items that I could not even touch.

I learned a lot of thing today; though our company is not at the position to implement such Storage, Backup or Recovery system; but we may need such infrastructure in future. Moreover, EMC supplied lots of thing to think over. I really enjoyed the session conducted by Smartha Guha Thakurta; he is a brilliant guy and good speaker too. Thanks EMC for such an informative seminar.

Lets share the success

I am really thrilled that a site like SiteProNews has published my article. They were very much helpful from the beginning when I sent the first email to inquire if the topics of the articles are given by them or it's the writer's choice. They gave me a wide domain to write about. I did some research, prepared the articles and sent it and here comes the result. Thanks SiteProNews.

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Saturday, September 08, 2007

Orkut becomes more communicative and participatory

Like Google, Orkut has updated itself a lot. With all the new features Orkut is now a great place to hang around. It has been translated in 5 regional languages of India, hence more Indians are likely to use Orkut.

Just few days back, when I needed to communicate with one of my acquaintances; I did not call him, nor did I send him email, I left scrap! Obviously, if I needed to say something personal, I would have dropped an email, however, Orkut is more personal and more friendly now. All the best to you Orkut.

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Friday, August 31, 2007


is a way of blogging that involves writing small posts (generally 200 characters) with a link back to original article sometimes, exactly like this one. Those who have thought that microblogging means writing on a microscopically small blog are wrong!

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Wednesday, August 29, 2007

My threads in WPW newsletter

I like to see my threads in WPW newsletter. I am deeply involved with WPW community nowadays and I am feeling an attachment with the members. I have always liked participating in forums and WPW is a great place to hang around.

Click the links below, browse the pages and you would find my pen name, saikatblogger, there.
Also read my previous post Beating my own drum

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Friday, August 24, 2007

Google Dance 2007

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Wright or Rong – Google knows

From the conversation I had with WebProWorld members, it seems that KEYWORDS Meta Tag has lost its past glory! Most of the members agreed to the fact that Search Engines are not paying much attention to KEYWORDS Meta Tag and some of the posters commented that they have stopped using Meta Keywords for their websites!

"I am also concerned that every search engine or other search application can index and rank my sites properly. I do not do SEO only for the major search engines like Google, Yahoo, MSN and Ask. I try to satisfy all of them! Major and minor."
– by Webnauts

Sounds to be a good advice. Webnauts uses Meta Keywords; if it is not going to help, then it's not going to harm you too!
  • Keyword in URL
  • Keyword in Title
  • Keyword in Meta Description
– these three are most relevant according to today’s SEO workers. Logical enough. These three factors appear in the SERP and Search Engines highlight the keywords if they are found in these three parts of a web page. So better Description and better Title could help you rank higher. If your site URL does not contain your main keyword, don’t worry much. Work a bit on content and try to get some good back links or even internal links with the targeted keywords.

However, I will be using Meta Keywords for all my projects. You never know what Google has for you in its store!

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PR Power

PR's OR Press Releases, have a huge potential which is often higher than the extent you can think of. When I started writing PR, one or two of them were rejected by eminent Press Release Distribution Sites as they did not meet editorial guidelines. At that time, I did not have a clear idea about what is a PR and who are the readers of PR. I simply took up a casual article writing approach.

As you know, I always learn from mistakes, I started reading editorial guidelines thoroughly. Once I got accustomed with the technicalities of Press Release writing, I always had luck getting them passed through the editorial panels.

All of them brought my sites good links and visitors. I only used these PR’s as SEO instrument and it was powerful indeed. However, I must say, I did not understand a quarter of possibilities associated with PR until recent. I had to write Press Releases on the event of releasing a FileMaker based software. I developed the PR, got it validated by the software developers for technical errors and then started submitting it to different PR Distribution sites.

Additionally, I sent copies of them to a lot of tech-journalists and editors. Surprisingly, some of the good online tech magazines covered it. And within one week of our product launch, news about us covered first and second page of SERP for our main keyphrases!

Conclusion: PR is an Online Marketing tool with multiple benefits and long-term advantages if used properly. PR is written for Press people, so apart from submitting it to the distribution sites, it is important to send them to media directly.

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Wednesday, August 15, 2007

View Ads About

I have just noticed it right now in my other blog Web Bulletin. The Ad Units are displaying a text box and asking visitors about the topic of Ad. This is a feature visitors may take interest in and that would help AdSense publishers earn more revenue. Good going Google.

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Tuesday, August 14, 2007

Orkut in India

a gesture of honor from Orkut on India's 60 years of Independence...

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SEO Mantra

When Sumantra asked me "Do I need to know basics of SEO so that I can design more search-engine friendly templates?" I kept quiet for some time. I was thinking about Aji’s post – SEO a curse for Content Writers. But, as I think that people involved with Web Development should know basics of SEO, my answer to Sumantra was "Yes".

Here is what I told to him:

Since Search Engines are nothing but artificially intelligent software programs, they cannot sense if a design is good or bad. But, as a Designer you should read the pages from Search Engines’ perspective.

Suppose your site has a good, really good content. Now, while designing the site you place the navigation panel at the left hand side. What will happen now? Search Engines, while crawling the site will read the content of the panel (that may contain product list, site navigation, sponsored ads, AdSense and all) first and then go to the main content. So your main keywords are pushed down if they are not there in the panel.

Now, some SEO checklist makers believe that early appearance of keywords in the page makes positive result. And you are losing it there!

I showed Sumantra some Tools that output how Search Engines read the text of a page. Needless to say that Sumantra was happy with it.

Do you think I should say something more to him? Feel free post your feedback.

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Sunday, August 12, 2007

Let the World know

I received this message from one of my Journalist friend and I thought this is worth covering in my blog.
pls do this...tell every indian to have indian flag as their profile photo on aug 15....try this...lets show our unity itz not silly plz try 2 forward dis 2 every buddy of ur list try 2 imagine every orkuting india wid our ticolour falg let us celebrate our 60 years of independence

Dear Readers, please consider changing your profile picture not only in orkut, but in the other community sites and forum. Let the world know India is celebrating its 60 years of INDEPENDENCE.

Ask all your friends to do the same and spread the words.

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Saturday, August 11, 2007

Unsuccessful Interviews help you learn Parallelism

There was a time when I used to buy newspapers and magazines for Jobs. Then I used to go through the columns of hundreds of ads, highlighted those which match my profile, chalked out a plan to visit the offices and set out for the Interviews.

Needless to say that most of them did not work out otherwise I would not be writing this post. But I never regret or blame my fate for taking me through such a painful span in my life! Trust me; I have learned several things from these Interview sessions. One such thing is Parallelism.

The idea was not new for me, somehow I realized that while creating a list of items, we should maintain same style of addressing, e.g.,
Here we will see how to:
  • Design web page
  • Writing for web
  • Develop content

This is WRONG. It SHOULD be:
Here we will see how to:
  • Design web page
  • Write for web
  • Develop content
    Now, let us know about:
    • Designing web page
    • Writing for web
    • Developing content
    In an Interview, I was given a paragraph and asked to run a Parallelism check. Though the Interview did not work that time but it helped me learn one professional term and investigate it further. That’s the way failure should be considered isn’t it?

    Know more about Parallelism at wikipedia.


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    Tuesday, August 07, 2007

    Where SEO ends

    I am a supporter of SEO, white hat for sure. However, I must admit that SEO has certain limitations. Initially, when a site launches, some SEO campaigns like link development, article submission, directory listing are good. But once your site start receiving steady traffic, you should concentrate on another vital point, i.e., CONVERSION.

    Just think, your site is receiving thousands of visitors, but too few of them are buying your product! With analytics, it’s no more difficult to know the source from where these visitors came and the keywords that took them to your site. I am sure that you will be surprised to see that most of visitors, who left your site immediately after landing, were looking for the main keywords of your site!

    This is the time to start analyzing visitors’ behavior deeply. I am not saying that you should stop doing SEO. No, not at all; but you should testing various things with your site just to see how your visitors react to those changes. Now, go through the images below:

    Yes, Google has also started doing it! I am sure the setting that receives maximum hit will be finalized OR, they may display various messages randomly.

    You can also do similar things with your site. Change the background color, edit the CALL FOR message, place a different button and see if the changes result positively or not. However, all these things should be done in a thoughtful way, perhaps with the help of experts. Go through what Sumantra Roy, CEO, Conversion Multiplier has said at:

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    Saturday, August 04, 2007


    Are you a Software Developer or I.T. Professional? You must have an MBA degree in your pocket!
    All the great scientists become philosopher when they grow older. Now, I am not a scientist, I am a mediocre person with limited knowledge and intelligence; however, I have been feeling a change in my way of thinking lately.

    It started while reading about Business Intelligence in wikipedia few days back. It is a long page with tons of information. As I was dipping into the concept more and more, I felt that everything in this world is meant for business. The whole Software Industry and I.T. sector is spinning around business. Most of the software products are developed targeting the needs of Business Houses.

    Internet is nothing but a virtual market where you buy or sell products or services. You may argue citing instances of social networking sites; you may say that there are people who come online just for chatting. Then just think about the shopping mall or amusement parks nearby. They look like entertaining entities, but factually they are nothing but big MARKET. People may go there with a no-shopping mind, but they are shown lots of products, samples, offerings and many more casually.

    Same thing happens when you log in to Orkut, or go to Yahoo! Messanger. Ads pop-up here and there and you are bound to see them even if you went there not to buy anything.

    I am thinking to learn topics like Business Administration, Business Management etc. If you want to excel as a Software Developer or as an I.T expert, enroll into some Management courses. Still not satisfied? Read and feel the subject Business Intelligence.

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    Friday, August 03, 2007

    I think I forgot

    informing my readers that Web Wings has been a part of iEntry network for last few months. I applied for WebProNews Blog Partnership and after reviewing the blog, they listed it at:
    iEntry Blogger List.

    Initially there was a typing mistake in my name; once I pointed it out they corrected it promptly and sent me an "excuse us" message as well :)

    I really feel proud to see my name on the same page which displays a name like Aaron Walls. Moreover, MyBlogLog report is showing that Web Wings is getting visitors from That’s really exciting!

    Tuesday, July 31, 2007


    WebWings has been looking like an orphan; none is there to look after her. Shame on me, how can I neglect her this way?

    See, I am not heartless; last few weeks were really hectic. I could not participate in forums, could not read magazines and articles, could not chat with my friends and could not post in my blog as well.

    However, we have achieved our target. We have completed the documentation and user-manual of two of our products, which have been launched just few minutes ago officially.

    I am in a mood now. Today I will tell you how I realized the value of time once again. On last Friday, July 28; I came to office as usual. But somehow I developed the idea that it was July 29. Suddenly my eyes stuck to the table calendar and I realized the fact. Trust me; I was so happy at that time. I thought God has gifted one more day to me so that I can finish my tasks! Time is so precious!

    Wednesday, June 20, 2007


    I just noticed it today; Yahoo! has added the "Recent Readers" widget of MyBlogLog on some of the article pages. I was just going through Yahoo! categories and surprised to see my smiling face there.

    Now Yahoo! is also up to find bloggers' choice! Anyways, good for my blog, it will get some readers however.

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    Monday, June 18, 2007

    Google Feedburner and My Privacy

    Frankly speaking, I am not getting enough time to write. Things are changing rapidly; coping with a new office environment is not so easy especially after spending 2 years in a homely office atmosphere. However, God is kind enough to help me with friendly persons around always!

    I wanted to probe the FeedBurner and Google issue since I read it. Initially I got the idea that Google acquired FeedBurner to identify Splogs when I read the WebProNews article. And I think this is not bad at all. Thousands of blogs are created everyday just to publish AdSense or run any Affiliate Programs. People also create Slogs to link back to good sites. Splogs gain high Page Rank rapidly as the sploggers put Feeds of good sites there and the power of content adds to the PR value.

    One easy way to point out Splogs could be feed subscription count and, perhaps, that is the reason, Google has acquired FeedBurner.

    But what Amit and Todd have described in their blogs is quite fearsome. Amit sees chances for Feed Subscriptions to be put under AdSense/AdWords program in future. And Todd has pointed out chances of getting our extremely personal data disclosed to the world.

    "Imagine now, that you will be tracked across the 100’s of thousands of sites using FeedBurner and they will know if your political orientation is Left, Right they will know what your sexual orientation is, they will be able to tell if you like adult sites the list goes on and on."

    Now, the question is how Google will be using FeedBurner? If they use it to check Splogs, then it’s ok, otherwise Google must amend their privacy policy!

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    Wednesday, May 30, 2007

    Beating my own drum

    It may sound unpleasant when I beat my own drum; however, I must share my achievements to all of you to ensure that you do not blame me later :grin:

    I made a post in WebProWorld forum; the idea triggered when I saw a particular Ad on my blog. Here is the snap:

    The best thing is WebProWorld has covered it in their latest Newsletter. I was really thrilled to see my post and my name under the HOT TOPICS tag. Here is a link to the WebProWorld Newsletter for you all.

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    Tuesday, May 29, 2007

    Google Print Ads

    The reason I always supported running offline marketing campaign even for businesses that operate solely on Internet is proved now! (Even I suggested Content Writers to write for Alternate Media) Google has started Newspaper advertising made easy under the AdWords program.

    While explaining the program, they have mentioned the Power of Newspaper as well. NAA 2006 Reader Engagement Study – Conducted by Scarborough Research says that:
    • 84% shoppers visited a retail store after going through newspaper ad
    • 60% visited a website to know more about a product or service promoted in a newspaper ad.
    • 50% said they purchased something online after seeing a newspaper ad
    Google itself publishes Ads under Jobs for the positions vacant at the regional offices. Even I heard that Google goes for Banner Ads at some places. Even Yahoo! advertises about their service through Banner Ads.

    Lots of websites promote their product through Television Ads also, I am sure Google will never let this media escape from its reach.

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    Friday, May 25, 2007

    Problem with Broadband continues

    Since the person at our local exchange insisted, I called up Datacraft Technology and one person from their office came to check my computer. Though they connected net after trying for an hour or so, but the connection was not stable at all.

    Again, pages are not opening even when broadband is connected. I have checked the status carefully, no data is being received, that is the reason no page is opening. The image below shows I got connection and then the problem occurred.

    And it is a problem with the modem itself. How can I say that? Now I am connected through dial up connection of BSNL and it is working fine. Pages are opening smoothly and connection is stable also. So there is no problem with the system right?

    I am planning to buy a modem from the market. Hope everything will be ok soon.

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    Friday, May 18, 2007

    My press release in prleap

    Though I was quite sure that PrLeap will approve the Press Release that I wrote and submitted few days back; still I was feeling a bit nervous. When I turned on my PC in office today, I first checked my inbox and hurray they approved it.

    While preparing this release I tried to maintain the guidelines strictly, however, describing a new technical product often sounds promotional which is a big NO NO for press release. That is the only thing I was concerned about! Now I am really happy to see my name beside the news!

    Don't forget to digg it.

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    Monday, May 14, 2007

    My Internet Usage

    Now you may ask me why lesser surfing during the last week of April? Well, I cannot connect through broadband. Though it is showing connected but no page is opening and it is unable to "ping" also. I don't know what has happened to the system? Is it a specific problem with my PC only or some technical error on part of BSNL? If you have the answer feel free to contact me.

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    Tuesday, April 24, 2007

    Save Soccer

    Official Google Blog: Spelling For Muggles

    When I do not have much time to go through the dictionaries to find out the proper usage of words of phrases, I try this option as well. I run a query in Google with a sentence with the spellings or arrangements that I am not sure about. Obviously my intention is to see the Did you mean: part. It helps me a lot and saves my time as well.

    However, if someday more and more people start using wrong spellings then the system would be in danger. If, one day, 90 among 100 type "soker" instead of "soccer" then those who typed "soccer" would be prompted a message Did you mean: soker. I am sure Google would find out some way and save soccer :grin:

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    Monday, April 23, 2007

    How to become a successful content writer: Part II

    Write for alternative media:

    Never limit your domain of work to any specific topic or a particular website. To come out as a good content developer one should be able to write on vast range of topics. According to me, a content writer is he who can write on any topic based on thorough and extensive research. If you have a satisfactory level of I.Q. you can also become a good content writer.

    I would strongly suggest maintaining personal blogs on single or multiple topics. Participating in collaborative projects like wiki is also important. It let you interact with knowledgeable person who enrich your understanding. It will be an additional help for you to write for Print Media to as well. Print Media helps you reach more people, especially in countries like India where Internet is not that much popular even.

    Another reason behind suggesting to write for different media is to achieve a better understanding about readers’ psychology. Readers of news paper go through articles in a different way than the web surfers. Once you are acquainted with the reading style of your readers, half the battle is won. I would cover readers’ psychology in my coming posts. Stay tuned.

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    Friday, April 20, 2007

    Solar Symphony

    Being a passionate music lover, I was astonished to know that our Sun sings. However, the news is not an unexpected one. We all can feel whole universe to be tuned to certain compositions.

    Recent reports sent by the satellites orbiting the Sun revealed that explosions inside the star create some magnetic waves which emit sound similar like the cord of a guitar. Unfortunately this music is beyond human sensibility range.

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    Sunday, April 15, 2007

    Content disables Google Bomb

    Google Bomb is a technique to exploit Google’s search algorithm to make a site/blog appear in the top position for a particular keyword. To judge the relevance or theme of a webpage Google considers the keywords that are used to link to that particular page. Now, if I link to my WebWings with the keyword “Nandigram” from my other blogs and also ask my friends to do the same then whenever someone searches for “Nandigram” in Google, WebWings will come at the top. Obviously the number of such links should be higher.

    If I do such things, what will happen? People will come to WebWings looking for “Nandigram” and they find nothing. Now, if I try to cover some “Nandigram” stories then it is no more Google Bomb; I have the right content for the topic.

    So Google Bomb may not do lots of harm. However, it can push a good site down for a short while. Your rivals may make some low quality sites and place it at the top of SERP for the keyword you are fighting for. I am sure, these kinds of manipulations are temporary, Google algo will surely get the fake site off. So again, build up good content and be fearless.

    Saturday, March 31, 2007


    I am in a confused state of mind. I really cannot understand the purpose behind it. Why Google did this to me? Why?

    Let me explain it a bit more! I was supposed to create an email id, but by mistake I made it Once I noticed this I tried to create another one with saikat.myofficename but Google did not allow me saying this id already exists. Now I am sure that there is no other Saikat in My Office then how come saikat.myofficename already exists because it is only me who can request for such an id?

    Frustrated me opened another account using saikatsengupta.myofficename. I have been suffering a lot till that time, all my official emails are sent to saikat.myofficename and I have to find a kind colleague who forwards the email to the other id. Or, some emails are just lost.

    Now, suddenly I accessed the account that I created by mistake and I was surprised to see tons of emails that were sent to saikat.myofficename have been dumped there at saikatmyofficename. What a mess. If I had slightest of idea that Google does not (or, cannot) identify "." (dot) then I would not have opened another email account.

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    Wednesday, March 21, 2007

    How to become a successful content writer: Part I

    Working is the best process to learn. You can learn things fast at your work and that is the reason employers put so much stress on work experience. I have learned the a b c’s of content writing once I started handling the content independently. And now I think, I shall share it with all to:
    • Help those who are interested to have a career in this field
    • Improve my knowledge bank as well
    Here goes my first tip:

    Extend your writing beyond your domain of work. If you are working dedicatedly for one or more niche specific website(s), then you have to develop content to be published on other sites as well. Now, by other sites I mean social networking sites and social bookmark sites like,, etc. You may also like to participate in active forums where people from different sphere come and discuss various things. Now, this participation is a tricky one; beware of being tagged as spammer. I am not saying that you should not promote your site or your product, but you have to do it using correct and useful words. And always try to be relevant!

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    Friday, March 16, 2007

    Bandh is not the right pill to swallow

    Where are those brilliant workers who, while opposing the owner of the shoe manufacturing company, did not stop working, but continued making single piece of shoes instead of pair! It worked magically and their demand was satisfied!

    Why didn’t they call a Bandh? Bandh, also known as Strike, Hartaal, was a tool for labors to establish their rights. Labors used to stop working unitedly to reach their voice to the owners of the companies and firms. It was a common practice at that time. But a Bandh in today’s scenario is nothing but a curse, especially when they are backed by political parties.

    It brings no benefits for us, but:
    • Youngsters play cricket
    • Office goers get good excuse to manage a leave
    Its not that people do not go for work because they support the Bandh, people are afraid of being victimized by Bandh supporters; most people are not aware about the issues for which the Bandh is declared, still political leaders say that the Bandh was a success and people took part spontaneously and whole heartedly.

    Bandh supporters try to make the city stop on the scheduled Bandh day! They try to stop trains, flights and road transports as well. Just think, by doing so, they are damaging our image at national and international level! And outer world is developing a misconception about us.

    A Bandh can never solve problems, at least not in modern days. Can a political leader cite a single example for a Bandh that has successfully solved a problem in Independent India? Perhaps not! Unfortunately political leaders do not understand this fact and they declare Bandhs to show their power, that’s it. They are least interested to think, how a Bandh ruins economy, our image, our prospect and damages our daily lives. People with emergencies experience horrible things on the Bandh days.

    I am not saying the facts for which Bandhs are called are always vague, there may be true reasons indeed, but Bandh is not the solution! On the contrary, social and socio-economic problems can be solved by debates, discussions among experts, involvement of intellectual media.

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    It's the time to stand together

    Just think if all human beings shout at once, how much noise will it make? Or it will create such a buzz that can be heard from miles away! Why don’t we use such a concept to let our voice heard?

    Often we have lots of things to say, we speak it, shout it, but it fails to reach to the desired level. Now bloggers have started getting together to crate such a huge bang that can never be ignored!
    30,000 bloggers are needed for the event. They have started to get together. Readers; please follow the link and participate whole heartedly.

    The reason I liked this effort is once 30,000 bloggers get united, all of us will get a strong platform to establish our views; and we can raise our voice any time in future on any topic. Email me if more clarification is needed.

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    Monday, March 12, 2007

    The best Affiliate Program ever possible

    In my final year of RIPT, I went to Mumbai on an industrial tour. I was not aware of online marketing stuffs that time. Anyways, we visited one printing press that was located at a remote place. To retain good people the company had arranged everything there by their own. There were good restaurants to enjoy varieties of dishes, good apartments to rent; everything was arranged by the company itself and employees coming from out of the state had no choice but to use it. I realized how good business policy it was! Just offer people what they need and enjoy profit.

    The same thing Google has done with their Ad Program. AdWords couple with AdSense look like a really nice package. Through AdWords, Google is providing an opportunity to online marketers to popularize and spread their product and services. On the other hand, Google is offering a cool earning opportunity to bloggers and webmasters by displaying those Ads through AdSense program. Bucks of Peter go to Paul, Google, perhaps, keep a fair share, quite justified!

    Friday, March 02, 2007

    Content is changing its color

    In earlier days, the webmasters used to think that referrals or back links as they call it are most important to do well in web business. But things are changing rapidly. Now content is the main influencing factor to run a website. Here is my submission:
    1. Usually, contents.
    a. something that is contained: the contents of a box.
    b. the subjects or topics covered in a book or document.
    c. the chapters or other formal divisions of a book or document: a table of contents.
    2. something that is to be expressed through some medium, as speech, writing, or any of various arts: a poetic form adequate to a poetic content.

    1. satisfied with what one is or has; not wanting more or anything else.
    2. British. agreeing; assenting.

    1. satisfy in a limited way.

    taken from and Word Web.
    In web, CONTENT refers to the material available on the websites in form of information – be it text or graphics or audio visual stuff. So people come to your site to read, to listen to, to watch and to participate. Now, if the content is not satisfactory (that is the reason I posted other meanings of “Content”, notice how the word "satisfaction" is related with content), visitors are going to leave and no back link, no reference can hold them back.

    Now, if your site has good and unique content, it will generate thousands of references automatically. That is the latest crush in online marketing field, people call it Link Baiting.

    “Create infectious content and relax”, mantra of modern web development! Stay tuned.

    Tuesday, February 13, 2007

    Happy Valentine's Day to my viewers!!!

    Don't you think they are the best Valentines mankind has ever witnessed!!!