con-tent1In web, CONTENT refers to the material available on the websites in form of information – be it text or graphics or audio visual stuff. So people come to your site to read, to listen to, to watch and to participate. Now, if the content is not satisfactory (that is the reason I posted other meanings of “Content”, notice how the word "satisfaction" is related with content), visitors are going to leave and no back link, no reference can hold them back.
1. Usually, contents.
a. something that is contained: the contents of a box.
b. the subjects or topics covered in a book or document.
c. the chapters or other formal divisions of a book or document: a table of contents.
2. something that is to be expressed through some medium, as speech, writing, or any of various arts: a poetic form adequate to a poetic content.
1. satisfied with what one is or has; not wanting more or anything else.
2. British. agreeing; assenting.
1. satisfy in a limited way.
taken from dictionary.reference.com and Word Web.
Now, if your site has good and unique content, it will generate thousands of references automatically. That is the latest crush in online marketing field, people call it Link Baiting.
“Create infectious content and relax”, mantra of modern web development! Stay tuned.