While explaining the program, they have mentioned the Power of Newspaper as well. NAA 2006 Reader Engagement Study – Conducted by Scarborough Research says that:
- 84% shoppers visited a retail store after going through newspaper ad
- 60% visited a website to know more about a product or service promoted in a newspaper ad.
- 50% said they purchased something online after seeing a newspaper ad
Lots of websites promote their product through Television Ads also, I am sure Google will never let this media escape from its reach.