Thursday, October 26, 2006

How to make people participate

Participation is a brilliant way to make anything popular. Perhaps that is the reason all the producers arrange competitions and contest to introduce their product in market. And manufacturers of electronic goods to the producers of silly soap operas – no one is exception; the reason behind asking people to vote through sms or mail is nothing but tying them with the product.

Another new trend is being noticed in the recent talent search programs. The organizers are asking viewers to vote through sms and phone. General people are becoming judge of the program; obviously it makes them feel honored. And the producer of the program earns good revenue from the telecommunication companies too. No doubt it’s a good idea to involve people as per as marketing stuffs are concerned (I have doubts about the cultural sense of the voters).

Online marketing is the latest crush in the corporate world and Google has crossed all the levels of excellence in the field of online marketing, I must say. I think the urge to offer more and more flexible environment to interact has given Google such a success. They seem to be a follower of the mantra “Change is the only constant in the universe”. Google knows how to present things differently at different time. By offering a wide range of services, not only they are insisting people to participate whole-heartedly but securing a considerable presence on the internet.

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