Saturday, November 11, 2006

Internet – a better medium of marketing

Internet has emerged lately in the evolution process of marketing and advertisement. However, it has thrown a strong challenge to all the existing marketing mediums in such a short time. Here Saikat speculates the reason behind it.

Internet = Visual + Audio + Audio-Visual

Print media is the oldest tool that marketers used to promote their products. It was based on Visual effects only. Then came radio and marketers started using acoustic as a means of marketing. Television gave a big blow and came up as a Audio-Visual medium of marketing.

Now, Internet has grasped all the strategies. All the above mentioned effects are easily available in the internet. Hence business houses and manufacturers are leaning towards web world while marketing their products or services.

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